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 The company we keep in India

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THE PIRATES

Web Leadership Slides-01

With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.

Govind Pandey

Chief Executive Officer
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Abhijit has over 15 years of experience in the advertising and digital space across a vast spectrum of industries. Some of the brands that Abhijit has previously worked on are Saffola, Pepsi, Horlicks, Nourischo and MTS. He was also responsible for managing the portfolio of Lifebuoy Soap Globally. A Self motivated and highly brand oriented person, Abhijit has been able to deliver time and again the best marketing communication solutions to his clients

Abhijit Dube

General Manager
Amitesh Rao

Amitesh has a 22-year management career spanning branding, communications, consumer marketing and business leadership roles in global corporates and as an entrepreneur. He currently leads TBWA India’s North & national digital operations. Prior to this, Amitesh has played steering roles on several large brands including Pepsi, Airtel, MTS, Nescafe, Maggi, Bacardi, etc. He has extensive experience in brand strategy, as well as implementing marketing programmes spanning media, digital, mobile, innovation platforms & sponsorship assets. His advertising experience includes stints at McCann, JWT & Y&R. He also has client-side experience in marketing and business leadership roles across telecom, software & e-commerce.

Amitesh Rao

Executive Director
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After creating ‘meaningfully differentiated’ communication strategies that lead to a positive behavioural change amongst consumers, Subu has become the living embodiment of Disruption. He has been responsible for leading the strategic thinking for clients like Nissan, Datsun, Standard Chartered Bank, Airbnb, GoDaddy and IDFC Mutual Fund. But when he’s not planning clutter-breaking work at TBWA, he conducts workshops for up and coming marketing professionals and writes articles in Brand Equity.

Subramanian Krishnan

Chief Strategy Officer
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She is an imaginative and extremely creative person who is immensely curious about ‘what drives people’. She is passionate about understanding the evolving market, the consumer and the media culture. She is interested in diverse subjects in culture, desgn, media, psychology, media, cinema, photography, books, music and politics. She has more than 10 years experience working with companies like Lowe Lintas, Publicis, JWT and many more. Her analytical and problem solving skills enhance her ability to join the dots. Some of the brands she has worked on include Lakmé, Kansai Nerolac, Liva, ET, Croma and Tata Interactive Services

Sridevi Nair

Strategy Partner
Ashwin Parthiban

Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.

Ashwin Parthiban

Managing Partner - Creative
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With over two decades of experience in the country and overseas, Pratul is driven by the same disruptive hunger that forms the DNA of the TBWA network. A deeply spiritual person, his positive attitude is infectious and enthuses the organization to move from strength to strength.

Pratul Gaur

Group CFO
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Parixit has worked with the most successful agencies in Bombay, Singapore and Dubai. He has helped agencies win Agency of the Year titles in two of those cities. He created the World’s First Social Media Answering Machine for Nestle Kit Kat. It was hailed as one of the most talked about F&B campaigns that also brought young people back to the brand in South East Asia. In the follow-up to that campaign, he made young people create shareable art with their neural impulses while having a Kit Kat. He has also worked on various other brands like L’Oreal, Sunsilk, Tampax, Nestle, Heinz and Pepsico. His form changing work across categories has won top accolades at all international advertising shows.

Parixit Bhattacharya

Managing Partner - Creative