Why we disrupt?
Disruption allows us to ask questions others don't. And find answers that no one else looks for. It challenges to go deeper into problems while broadening our vision. It forces us to look at brands with fresh new eyes. And ensure consumers do too.
backs\ash Daily Dose of Culture
Our competition is culture. And culture never stands still. That's why we created Backs\ash, our cultural editorial unit. Insights from across the globe are delivered to our 11,300 employees every day, which allow us to inject cultural input into every creative output.
The Company we keep in India
The Pirates
With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.
GOVIND PANDEY
Chief Executive Officer
After creating ‘meaningfully differentiated’ communication strategies that lead to a positive behavioural change amongst consumers, Subu has become the living embodiment of Disruption. He has been responsible for leading the strategic thinking for clients like Nissan, Datsun, Standard Chartered Bank, Airbnb, GoDaddy and IDFC Mutual Fund. But when he’s not planning clutter-breaking work at TBWA, he conducts workshops for up and coming marketing professionals and writes articles in Brand Equity.
Subramanian Krishnan
Chief Strategy Officer
With over two decades of experience in the country and overseas, Pratul is driven by the same disruptive hunger that forms the DNA of the TBWA network. A deeply spiritual person, his positive attitude is infectious and enthuses the organization to move from strength to strength.
Pratul Gaur
Group CFO
Abhijit has over 15 years of experience in the advertising and digital space across a vast spectrum of industries. Some of the brands that Abhijit has previously worked on are Saffola, Pepsi, Horlicks, Nourischo and MTS. He was also responsible for managing the portfolio of Lifebuoy Soap Globally. A self motivated and highly brand oriented person, Abhijit has been able to deliver time and again the best marketing communication solutions to his clients.
Abhijit Dube
General Manager
Steve Jobs
The Visionary
Parixit has worked with the most successful agencies in Bombay, Singapore and Dubai. He has helped agencies win Agency of the Year titles in two of those cities. He created the World’s First Social Media Answering Machine for Nestle Kit Kat. It was hailed as one of the most talked about F&B campaigns that also brought young people back to the brand in South East Asia. In the follow-up to that campaign, he made young people create shareable art with their neural impulses while having a Kit Kat. He has also worked on various other brands like L’Oreal, Sunsilk, Tampax, Nestle, Heinz and Pepsico. His form changing work across categories has won top accolades at all international advertising shows.
Parixit Bhattacharya
Managing Partner - Creative
With over 25 years of multidisciplinary experience in advertising, Hari has partnered many brands in their journeys – PepsiCo, Samsung, Ford, Nokia, Nestle and Wrigley to name a few. Storytelling is what keeps him ticking and his singular passion point to be in the industry. An industry A-lister, he is a committed believer in an integrated approach to communication. His authored pieces in industry journals have constantly reflected his perspective on the need for ideas to be disruptive in content as well as delivery.
Hari Krishnan
Executive Director
In the business of ‘influencing people and organizations’ through communications, strategy, and storytelling. That, in a nutshell, is what Antony’s 20+ years’ work experience has been across advertising, marketing and consulting roles. He has worked across categories such as Automobiles, Airlines, Telecom, FMCG, Fashion, Retail, Technology, Beverages, among others. At the end of the day, his professional & personal passion is in how storytelling can impact businesses to succeed in marketplaces and mind spaces. A subject he speaks, writes and consults on extensively for major publications and brands in India.
Antony Rajkumar
National Strategy Director
Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.