Most Innovative Companies according to Fast Company 2019

Country Agency of the Year at SpikesAsia 2018

Most Awarded Agency in Youth Marketing

Most Awarded Agency at Cannes 2018

25th most Awarded campaign by WARC 100

Most awarded Design Studio in the country

Adweek Global Agency of the Year

Why we disrupt?

Disruption allows us to ask questions others don't. And find answers that no one else looks for. It challenges to go deeper into problems while broadening our vision. It forces us to look at  brands with fresh new eyes. And ensure consumers do too.

backs\ash Daily Dose of Culture

Our  competition  is  culture.  And  culture  never  stands  still.  That's  why  we  created  Backs\ash,  our  cultural  editorial  unit.  Insights  from  across  the  globe  are  delivered  to  our  11,300  employees  every day,  which  allow  us  to  inject  cultural  input  into  every  creative  output. 

The Company we keep in India

The Pirates

CEO, TBWA India

With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.

Govind Pandey

Chief Executive Officer
TBWA-BACKSLASH-PICS-satish

Satish brings over 20 years of diverse strategic experience across India and New York City. He has worked at cutting-edge companies to create strategy for clients like Google, Coca-Cola, P&G and Disney India. He has impacted outcomes across Service Design, Strategic Consulting, Advertising, and Experience Design. As an early proponent of Behaviour Architecture, his work on saving trespassers’ lives on the railway tracks has been most significant in terms of social impact. A seasoned wanderer, he is forever inspired by insightful observation into local culture.

Satish Krishnamurthy

Chief Strategy Officer
Web-Leadership-Slides-03-1024×1024

With over two decades of experience in the country and overseas, Pratul is driven by the same disruptive hunger that forms the DNA of the TBWA network. A deeply spiritual person, his positive attitude is infectious and enthuses the organization to move from strength to strength.

Pratul Gaur

Group CFO
Namrata Nandan

With over 25 years experience, Namrata has built her career practicing advertising in the leading global network agencies. She has been a part of running agency operations in Bangalore and Mumbai. Successfully lead and partnered clients in their growth on brands like Colgate, Onida, NECC, Parachute, L'Oreal Paris, TVS Motors, Britannia, Pears, Radio Mirchi, and NDTV. She has also briefly been an entrepreneur and run her own agency in her journey of being an advertising practitioner.

Namrata Nandan

Executive Director
steve-quote

Steve Jobs

The Visionary
Web-Leadership-Slides-06-1024×1024

Parixit has worked with the most successful agencies in Bombay, Singapore and Dubai. He has helped agencies win Agency of the Year titles in two of those cities. He created the World’s First Social Media Answering Machine for Nestle Kit Kat. It was hailed as one of the most talked about F&B campaigns that also brought young people back to the brand in South East Asia. In the follow-up to that campaign, he made young people create shareable art with their neural impulses while having a Kit Kat. He has also worked on various other brands like L’Oreal, Sunsilk, Tampax, Nestle, Heinz and Pepsico. His form changing work across categories has won top accolades at all international advertising shows.

Parixit Bhattacharya

Managing Partner - Creative
Web-Leadership-Slides-06-1024×768

Srijib comes in with almost 20 years of advertising and marketing communications experience in both National and Regional roles across India, Singapore, and London. He has worked with W&K, Bates, Publicis, Saatchi & Saatchi, and JWT and has worked on brands including Pepsi, MTS, Nokia, HP, Cisco, Pizza Hut, Royal Enfield, General Motors, Indian Express, Micromax, to name a few. He is a Sloan Fellow from the London Business School.

Srijib Mallik

Executive Director
TBWA-BACKSLASH-PICS-Vishwajit

Vishwajit has demonstrated leadership in multiple roles in high growth startups like Automation Anywhere and Mu Sigma. He has earned his stripes in the analytics world leading large teams for customers across Hi tech, BFSI, Healthcare, retail and CPG. His innate ability to ask the right questions helped him create novel solutions to clients’ key growth problems. He has led development of new products and services that met the analytics needs for Fortune 500 customers. He has been a key member of the founder team on strategic initiatives for long term business growth.

Vishwajit Vyas

Director, Data Strategy
Ashwin-Parthiban-1024×1024

Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.

Ashwin Parthiban

Managing Partner - Creative

The Pirates

CEO, TBWA India

With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.

Govind Pandey

Chief Executive Officer
TBWA-BACKSLASH-PICS-satish

Satish brings over 20 years of diverse strategic experience across India and New York City. He has worked at cutting-edge companies to create strategy for clients like Google, Coca-Cola, P&G and Disney India. He has impacted outcomes across Service Design, Strategic Consulting, Advertising, and Experience Design. As an early proponent of Behaviour Architecture, his work on saving trespassers’ lives on the railway tracks has been most significant in terms of social impact. A seasoned wanderer, he is forever inspired by insightful observation into local culture.

Satish Krishnamurthy

Chief Strategy Officer
Web-Leadership-Slides-03-1024×1024

With over two decades of experience in the country and overseas, Pratul is driven by the same disruptive hunger that forms the DNA of the TBWA network. A deeply spiritual person, his positive attitude is infectious and enthuses the organization to move from strength to strength.

Pratul Gaur

Group CFO
Namrata Nandan

With over 25 years experience, Namrata has built her career practicing advertising in the leading global network agencies. She has been a part of running agency operations in Bangalore and Mumbai. Successfully lead and partnered clients in their growth on brands like Colgate, Onida, NECC, Parachute, L'Oreal Paris, TVS Motors, Britannia, Pears, Radio Mirchi, and NDTV. She has also briefly been an entrepreneur and run her own agency in her journey of being an advertising practitioner.

Namrata Nandan

Executive Director
Web-Leadership-Slides-06-1024×1024

Parixit has worked with the most successful agencies in Bombay, Singapore and Dubai. He has helped agencies win Agency of the Year titles in two of those cities. He created the World’s First Social Media Answering Machine for Nestle Kit Kat. It was hailed as one of the most talked about F&B campaigns that also brought young people back to the brand in South East Asia. In the follow-up to that campaign, he made young people create shareable art with their neural impulses while having a Kit Kat. He has also worked on various other brands like L’Oreal, Sunsilk, Tampax, Nestle, Heinz and Pepsico. His form changing work across categories has won top accolades at all international advertising shows.

Parixit Bhattacharya

Managing Partner - Creative
Web-Leadership-Slides-06-1024×768

Srijib comes in with almost 20 years of advertising and marketing communications experience in both National and Regional roles across India, Singapore, and London. He has worked with W&K, Bates, Publicis, Saatchi & Saatchi, and JWT and has worked on brands including Pepsi, MTS, Nokia, HP, Cisco, Pizza Hut, Royal Enfield, General Motors, Indian Express, Micromax, to name a few. He is a Sloan Fellow from the London Business School.

Srijib Mallik

Executive Director
TBWA-BACKSLASH-PICS-Vishwajit

Vishwajit has demonstrated leadership in multiple roles in high growth startups like Automation Anywhere and Mu Sigma. He has earned his stripes in the analytics world leading large teams for customers across Hi tech, BFSI, Healthcare, retail and CPG. His innate ability to ask the right questions helped him create novel solutions to clients’ key growth problems. He has led development of new products and services that met the analytics needs for Fortune 500 customers. He has been a key member of the founder team on strategic initiatives for long term business growth.

Vishwajit Vyas

Director, Data Strategy
Ashwin-Parthiban-1024×1024

Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.

Ashwin Parthiban

Managing Partner - Creative
steve-quote

Steve Jobs

The Visionary