Why we disrupt?
Disruption allows us to ask questions others don't. And find answers that no one else looks for. It challenges to go deeper into problems while broadening our vision. It forces us to look at brands with fresh new eyes. And ensure consumers do too.
backs\ash Daily Dose of Culture
Our competition is culture. And culture never stands still. That's why we created Backs\ash, our cultural editorial unit. Insights from across the globe are delivered to our 11,300 employees every day, which allow us to inject cultural input into every creative output.
The Company we keep in India
The Pirates
With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.
Govind Pandey
Chief Executive Officer
Steve Jobs
The Visionary
Russell Barrett
Chief Creative Experience OfficerThe Pirates
With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.
Govind Pandey
Chief Executive OfficerRussell Barrett
Chief Creative Experience Officer