Disruption allows us to ask questions others don't. And find answers that no one else looks for. It challenges to go deeper into problems while broadening our vision. It forces us to look at brands with fresh new eyes. And ensure consumers do too.
Our competition is culture. And culture never stands still. That's why we created Backs\ash, our cultural editorial unit. Insights from across the globe are delivered to our 11,300 employees every day, which allow us to inject cultural input into every creative output.
With over 20 years of experience across leading agencies in India, Govind has been involved in building and nurturing many brands, including Saffola, Nestle, Britannia, Marico, Coca Cola and Cadbury’s, among others, with his passion for ideas and love for craftsmanship. Along the way, he has earned various accolades and especially cherishes the two Grand Effies, one of which he won for Saffola and the other for Coca Cola. He's also been featured on The Economic Times/Brand Equity and AFAQ’s 'Top 20 Most Influential People in Advertising' list.
Amit's experience covers categories as diverse as FMCG, Food and Beverage, Fashion and Lifestyle, Automotive, across a variety of countries and cultures, which go a long way in taking the collaborative partnership across planning, creative and business management, to the next level. With 23 years of industry experience, Amit has worked with agencies in India, Malaysia and Australia.
A Microbiology graduate with a post-graduate degree in Communications, Kekre also received education in Gender and Sexuality studies, from the University of Amsterdam. He believes his true education and experience has come from his voyeuristic eye on culture, an insatiable hunger for travel, his side hustle as a fashion designer, and last but not the least, from his fondness for uncomfortable questions.
With over two decades of experience in the country and overseas, Pratul is driven by the same disruptive hunger that forms the DNA of the TBWA network. A deeply spiritual person, his positive attitude is infectious and enthuses the organization to move from strength to strength.
With over 25 years experience, Namrata has built her career practicing advertising in the leading global network agencies. She has been a part of running agency operations in Bangalore and Mumbai. Successfully lead and partnered clients in their growth on brands like Colgate, Onida, NECC, Parachute, L'Oreal Paris, TVS Motors, Britannia, Pears, Radio Mirchi, and NDTV. She has also briefly been an entrepreneur and run her own agency in her journey of being an advertising practitioner.
Ranjeev is a seasoned advertising, digital, data and PR professional with over two and a half decades of successful career in leading agencies, consultancies, and start-ups environment. Having worked in Ogilvy, Zeno, Cognizant, McCann, BBDO, Rediffusion and Lowe he considers himself lucky to shape communications and experiences for some of the most competitive brands in India and Europe - Airtel, Coca-Cola, General Motors, Quaker, 7UP, Aviva, Dabur, Barclays, Visa, McCain, Levis, Arcadia, to name a few. In the past, he launched Proximity (digital, data, and CRM arm of BBDO Worldwide) in India and, also set up the ‘Digital Marketing’ Business Unit for Cognizant in the UK. In 2018, he was honoured amongst ‘100 Smartest Digital Marketing Leaders’ by World Digital Marketing Congress.
Ashwin has over two decades of varied exposure in advertising, digital and marketing, across agencies, companies and countries. At TBWA, Ashwin is responsible for the creative function at TBWAIndia - North, and on Nissan United. Previously at Y&R, JWT, Dentsu and McCann, he has created effective and award-winning work on a variety of brands from telecom to confectionery but has a keen interest in, and a personal passion for the automotive category. A background in visual arts enables him to see creative holistically, and experience on the client's side helps him understand marketing challenges and create effective work that changes behaviour.