The geo-targeted campaign celebrates Delhi's culture while positioning digital payments as part of everyday city life. Google Pay, in collaboration with Lowe Lintas, has rolled out a new geo-targeted campaign titled ‘Authentic Dilli Party', celebrating the cultural character and everyday rhythm of India's capital. Launched in...
Google Pay has launched a new campaign called 'The Authentic Dilli Party'. This initiative celebrates Delhi's vibrant culture and unique experiences. The campaign highlights how Google Pay makes enjoying the city's offerings easier. Users can join the party on the app and earn rewards. This campaign...
Britannia NutriChoice has unveiled a new campaign centered on the idea that “one good choice makes the next one easier,” featuring Bollywood actor Aamir Khan as the face of the brand. The initiative seeks to spark everyday conversations around mindful choices, using relatable moments like...
Should you add sugar to your tea or skip it today? Britannia NutriChoice is using such everyday moments to spark a new conversation around good choices. At the heart of this is the belief that one good choice can make the next one easier, a...
Mumbai: Godrej Enterprises Group (GEG), the diversified engineering and design-led conglomerate with a 128-year legacy, has reiterated its commitment to its core purpose—to pioneer progress for generations—through a fresh wave of media-led storytelling and purpose-driven initiatives. The Group unveiled a new brand film titled “Did...
Lintas advertising agency has a unique history. It survived major industry mergers due to a divine intervention. This story dates back to 1967 when Indira Gandhi was Prime Minister. The agency's ownership was transferred to the Missionaries of Charity. Later, a bidding war ensued for its...
Hindware, the brand behind India's most iconic bathware, opens its doors to a new era of design, wellness, and experiential retail. When Hindware unveiled its revamped experience centre in Delhi, with Bollywood star Tamannaah Bhatia inaugurating and the city's design community gathering in full force, it...
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Lintas, a legendary Indian advertising agency, has been integrated into TBWA India, now known as TBWA Lintas. This marks a significant shift for the agency, which began as an in-house department for Lever Brothers in 1939. For decades, Lintas was a powerhouse, shaping Indian advertising...