Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition. New car brand Datsun redi-GO was struggling due to low awareness and the dominance of long-established competitor Maruti Suzuki Alto. Datsun decided to target...
Won’t stop till we get enough! Music - Can’t hold us (ft. @RayDaltonMusic) by @Macklemore & @RyanLewis ...
Chandramouli Venkatesan, CEO of Pidilite and author of Catalyst in conversation with Govind Pandey CEO of TBWA\ India....
Krishnan, who is visiting India after a long time, said that no other country has seen this kind of young energy. While sharing his thoughts about the fest he says that things are high on energy and that a lot of people are catching up...
Decoding why start-up brands occupy a disproportionate amount of consumer mindspace Time is the usual fall guy. There has been an enduring myth that brand building took years and decades. Then, along came upstart tech-fueled startup brands seeking brand equity and impact in a matter of days. This...
Quick, name one place on earth where there is an annual congregation of over 100 million people, both women and me, living in media dark areas, driven by faith and with money in their pocket. No prizes for guessing the Kumbh Mela. With such a potent...
‘Whenever you see colour, think of us’, went the erstwhile by-line of a famous paint brand. Allow me to propose a slight, yet significant, philosophical correction to this thought. I would rather that, ‘Whenever you see colour, think of prejudice’. Boys are blue, girls are pink,...