09 May Govind Pandey – CEO of TBWA\ – advice for a successful career
Chandramouli Venkatesan, CEO of Pidilite and author of Catalyst in conversation with Govind Pandey CEO of TBWA\ India....
18 Sep #Goafest2016: Govind Pandey and Subramanian Krishnan Speaks
Krishnan, who is visiting India after a long time, said that no other country has seen this kind of young energy. While sharing his thoughts about the fest he says that things are high on energy and that a lot of people are catching up...
30 Aug Opinion: The perplexing case of the T-shaped consumer
Decoding why start-up brands occupy a disproportionate amount of consumer mindspace Time is the usual fall guy. There has been an enduring myth that brand building took years and decades. Then, along came upstart tech-fueled startup brands seeking brand equity and impact in a matter of days. This...
30 Aug The Case of the Kumbh or the Mela
Quick, name one place on earth where there is an annual congregation of over 100 million people, both women and me, living in media dark areas, driven by faith and with money in their pocket. No prizes for guessing the Kumbh Mela. With such a potent...
30 Aug The Case of a Coloured WorldView
‘Whenever you see colour, think of us’, went the erstwhile by-line of a famous paint brand. Allow me to propose a slight, yet significant, philosophical correction to this thought. I would rather that, ‘Whenever you see colour, think of prejudice’. Boys are blue, girls are pink,...