As Omnicom retires MullenLowe globally and folds DDB into TBWA, industry experts question whether preserving the Lintas name is a strategic revival rooted in legacy and trust, or just nostalgia with a limited shelf life. When Omnicom announced the retirement of DDB and MullenLowe as global...
Omnicom’s acquisition of Interpublic and the resulting restructuring has triggered one of the most dramatic realignments in modern advertising history. As part of the post-merger overhaul, FCB, DDB, and MullenLowe have been retired as global identities, while BBDO, TBWA, and McCann have been designated as...
The campaign aligns its premium blend with the expressive and self-assured outlook of Gen Z consumers. Tata Coffee Grand, an instant coffee brand from Tata Consumer Products, has introduced its latest campaign titled ‘Not Just Your Regular Coffee' . The work positions the brand around individuality...
IMPACT has learnt from reliable sources that, MullenLowe Lintas Group India's current CEO, S. Subramanyeswar will take charge as Chief Strategy Officer – Omnicom Advertising Services IMPACT has learnt from credible sources that S. Subramanyeswar will take on the role of Chief Strategy Officer – Omnicom...
Tata Coffee Grand, an instant coffee brand from Tata Consumer Products, has unveiled its latest campaign, 'Not Just Your Regular Coffee '—a celebration of individuality, authenticity, and the unapologetic voices of today's generation. Led by two fresh faces from the Indian Film industry, Abhay Verma and...
Mumbai: MullenLowe Lintas Group India has secured a place among the ‘100 Best Companies for Women in India' (BCWI) for the third consecutive year, reinforcing its leadership in fostering gender diversity and inclusion in the workplace. The recognition by Avtar and Seramount once again positions...
The campaign uses two films to show how inaccessible design excludes a major consumer segment, urging brands to recognise persons with disabilities as active, capable buyers. afaqs! news bureau EnAble India has released two short films that highlight how people with disabilities continue to be excluded from...
AkzoNobel India, a leading global paints and coatings company and the maker of Dulux paints, today announced the launch of ‘Lage Shaandaar, Chale Shaandaar' - its latest communication campaign putting the spotlight firmly on the comprehensive Dulux Assurance warranty program. Conceptualized by Lowe Lintas and directed by...
There was something wonderfully real about the way Lowe Lintas told the Lifebuoy story. “Bunty tera sabun slow hai kya” was not just clever advertising, it was warm, funny, and deeply familiar, like a moment borrowed from our own childhood. There are some ads that don't...