Merino Laminates has introduced The Grande Collection, a 10-foot uninterrupted laminate range designed to combine form, finish, and seamless aesthetics. The campaign has been conceptualised by Lowe Lintas. Said Parveen Gupta, Chief Marketing Officer, Merino Industries: “Grande by Merino Laminates is India’s first exclusive 10-ft designer...
The campaign conceptualised by Lowe Lintas highlights the collection's 10-foot uninterrupted laminate sheets while emphasising seamless design in modern interiors Merino Laminates has launched its latest range, the Grande Collection, supported by a campaign conceptualised by Lowe Lintas. The campaign highlights the collection's 10-foot uninterrupted laminate...
The Daag Achhe Hain mantra, echoing everywhere, didn't just sell detergent it invited kids and parents to dive headfirst into the messy, magical chaos of childhood. Crafted by Lowe Lintas, every splash, smear, and stain became a celebration of courage, curiosity, and togetherness. Remember those rainy...
Frido launches festive campaign promoting comfort as necessity Frido, India’s D2C ergonomic brand, has unveiled Iss Diwali, Comfort to Banta Hai, a campaign positioning comfort as essential during the festive season. The in-house conceptualised films highlight the brand’s ergonomic chair through humorous scenarios featuring a bomb...
Cipla Health has forayed into the sexual wellness category with the launch of Unfold. For this, the company commissioned dCell, MullenLowe Lintas Group’s specialist design arm, to create a visual identity that in many ways redefines the category. Sharing his thoughts on the campaign, Shivam Puri,...
This Diwali, Tanishq, in collaboration with Lowe Lintas, brings alive the magic of togetherness and tradition with its new festive campaign — India Wali Diwali. The campaign captures a truth that resonates deeply with Indians across the globe, ‘no matter where you are, the spirit...
For over a decade, the advertising industry has celebrated the rise of specialists. There were separate agencies for digital, influencer marketing, content, media, performance and reputation. The logic was clear: more expertise would bring more efficiency. Except, it didn't Lalit Kumar New Delhi: Somewhere between the rise...
CEO Nirupam Sahay says 55 to 60% of the budget shifts to digital with CTV and OTT at the core, as Hindware targets younger homebuyers and scales premium lines and experience centres under ‘Designed for Sukoon' Sandhi Sarun New Delhi: Hindware has unveiled a new brand positioning,...