25 Aug Lowe Lintas and Merino Laminates unveil ‘The Grande Collection’ of seamless design
Merino Laminates has introduced The Grande Collection, a 10-foot uninterrupted laminate range designed to combine form, finish, and seamless aesthetics. The campaign has been conceptualised by Lowe Lintas.
Said Parveen Gupta, Chief Marketing Officer, Merino Industries: “Grande by Merino Laminates is India’s first exclusive 10-ft designer laminate collection, meeting the demand for seamless, premium interiors. It allows ceiling-to-floor finish, ideal for wardrobes, wall panelling, and large spaces.”
Added Vasudha Misra, President, Lowe Lintas North: “The product insight was so clear, it practically guided us. What followed was a collaboration filled with trust and sleek production — work that made us all look up, and smile, together.”
The launch is backed by a 360° campaign across digital, CTV, OTT, and retail platforms, reinforcing Merino’s design-led innovation in interior solutions.
Source – Article
No Comments